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Future External Value: When planning a future path and communicating your vision with stakeholders and clients, a sustainable business defines a clear future path for itself. Achieving a clear sustainability plan facilitates competitive imagination, and clarifies organizational priorities.

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This, in turn, provides access to new markets and satisfies unmet needs, while increasing operational efficiency. Using this framework can help you determine where and how your business is best posed to take action and create new value!


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From retailers to manufacturers, from financial to high tech corporations, most any company can now reap the plentiful financial rewards of taking their business in an eco-friendly direction. Your company can benefit from tax breaks, government subsidies, savings from eco-friendly practices, and increased popularity and demand through your standing as a green company. So, whether you offer insurance or technology services, or you run a restaurant or dry cleaning business, eco-friendly business practices are a cost-effective, smart and responsible business goal.

Consumers are increasingly demanding natural products and social responsibility from vendors and suppliers through sustainability and green practices. More importantly, many are willing to pay more for these values and demands. The Nielsen global online survey this year identified 66 percent of its worldwide study respondents with this commitment to eco-friendly products, services and businesses.

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The following green factors were cited in the top eight deciding factors:. The U.

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In efforts to support this approach, it offers various tax advantages to businesses that go green. This includes tax breaks, rebates and other monetary enticements.


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These financial incentives are offered on both the state and federal levels. Some examples follow. Tax breaks are not the only government advantages offered to green businesses. There are a number of grants, subsidies and financing programs available as well for the company or entrepreneur who seeks to be eco-friendlier. The Environmental Protection Agency provides grants for qualified programs that are related to environmentally responsible approaches for a variety of business operations.

How sustainability can create value in construction

The Small Business Administration SBA offers financing solutions to business organizations that support green solutions in new construction, retrofitting existing structures and the advancement of green technologies. These are but a few of the many government subsidies available to companies that effect environmentally friendly practices and solutions.

Eco-friendly business measures naturally lead to savings. Practices such as energy conservation, recycling, use of water-saving devices, energy-efficient equipment, solar power and reduced waste help keep costs down, and have proven time and again to be far more efficient and cost-effective than traditional energy use.

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Green companies and brands are typically more appealing to clients, customers and employees, and this appeal is growing steadily. A company can increase sales to new customers who prefer to purchase from green businesses. The Nielson global online survey mentioned earlier supports this conclusion, as do numerous other studies and surveys that track consumer trends.

With workers and consumers alike recognizing and placing increasing value on environmentally friendly products and companies, it makes good business sense for every organization to explore this option.